Brand management for breakfast
Over forty marketing directors and brand managers today joined Wolff Olins and London 2012 to talk about the changing nature of brand management. Guests debated the challenges faced when a brand needs to partner with other organisations and discussed practical solutions to ensure that brands can be shared to everyone’s benefit without dilution or over-policing.
30 April 2009
Do brands matter in a recession?
YouTube today selected an interview with Wolff Olins strategist, Ije Nwokorie, as a Spotlight video. Spotlight handpicks films deemed informative, inspirational and entertaining and showcases them on the website’s homepage. In this short, commissioned by Google for its new business channel ‘Survival of the fastest’, Ije debates the role of brand in a recession, concluding that brand is only relevant and effective if it focuses on creating a better reality. Go to www.youtube.co.uk to view the film.8 April 2009
How big brands innovate
Thirty marketers from some of the world’s top companies discussed and highlighted the importance of brand led innovation over breakfast at Wolff Olins in London today. Innovators from Mercedes and PepsiCo kicked off the session by explaining how they use brand to create new products and services.
12 March 2009
Russian students visit Wolff Olins
30 students from the British Higher School of Art and Design in Moscow visited Wolff Olins London office today to learn about the company, its view on brand and its approach on working with global clients. Creative director Marina Willer and account director Mark Lomeli talked about their experience of working in Russia and on creating one of the most valued Russian brands - Beeline. Natalia Schiptsova, Course Leader at the school, said: ‘The event was a very useful and inspiring experience for Russian young designers’.
10 March 2009
Inside Richard Rogers
Inside Out, a new film by Wolff Olins creative director Marina Willer for a travelling exhibition about the architect Richard Rogers, was tonight previewed at the Caixa Fórum in Barcelona. Inside Out is a poetic documentary about the making of Rogers’s work. This latest film complements Marina’s previous work for the exhibition, which started at the Pompidou Centre in Paris, entitled EXPOSED. The exhibition, ‘From the House to the City’, opens at Caixa Fórum Madrid on 8 July 2009 and will run until 18 October 2009.5 March 2009
Where's the Arabic superbrand?
Abed Bibi, partner of Wolff Olins Dubai, was profiled today in Media Week Middle East. Discussing the need for a modern Arabic superbrand, Bibi explains that brands within the UAE, and brands trying to break into the market, need to find new ways in order to become successful. He goes on to emphasise the need for the Arab world to reconnect with its identity. ‘Today everything is written and said in English. The Arabic language is losing its touch, its values, its identity.’ To read click here.
4 March 2009
Olympic branding in Russia
Wolff Olins strategist Melanie Mcshane today presented at the Russia-UK Olympic Partnership Conference in Moscow on the role of the brand as a delivery platform for the Sochi-2014 Winter games. Melanie showed how the lessons learnt from London 2012 could help Sochi-2014 shape this delivery on a number of fronts: by presenting a new Russia, demonstrating good governance and exporting Russian entrepreneurship to the rest of the world. The event was arranged by Sochi Organizing Committee, the British Embassy and the Moscow Times.
3 March 2009
Design award for TrueNorth
Wolff Olins package design for Frito Lay’s nut brand, TrueNorth, was today awarded the winning title at the American Package Design Awards. The competition honours work that has contributed considerably to the success of a brand, product or campaign. See more at www.gdusa.com13 February 2009
Harry Pearce talks at Wolff Olins
Harry Pearce, founder of Lippa Pearce and partner at Pentagram, spoke today at Wolff Olins London about some of his influences and most memorable projects. The event was part of Because, a series of talks about inspiration, ideas and how they come to life.
12 February 2009
Brand masters
The world’s first postgraduate course in brand leadership was announced today by the University of East Anglia in Norwich, UK. The one-year programme, which starts in September, has been created by UEA in collaboration with Wolff Olins, and aims to educate a new generation of people to use brand to lead business. More at www.uea.ac.uk.11 February 2009
NYC opens new visitor center
New York City’s groundbreaking visitor center, NYCGO, was unveiled today by Mayor Bloomberg. The state-of-the-art information hub, located in midtown Manhattan, has been designed by WXY Architecture & Urban Design and contains everything needed to seek out the very best the city has to offer. The center is fully interactive, with wall-to-wall touch screen technology displaying up-to-the minute information in 10 languages. The NYC brand was developed by Wolff Olins in 2007. See more at www.nycgo.com
27 January 2009
Brand America on Monocle
Wolff Olins CEO, Karl Heiselman, joined Tyler Brûlé on Monocle's radio programme, The Monocle Weekly, to discuss his thoughts on brand America. To listen to the full interview go to www.monocle.com25 January 2009
Serving 30 million customers every day
A new organisation - Lloyds Banking Group - has been founded from Lloyds TSB’s acquisition of HBOS. Wolff Olins developed the brand strategy and visual identity, for what is now the UK’s largest retail bank. Its vision is to be recognised as the best financial services company by customers, employees and shareholders. The group will achieve this by building deep, lasting relationships that help customers achieve what’s important to them. At the heart of this business sits a commitment to delivering on the fundamentals of banking.
19 January 2009
Big idea v2
Robert Jones’s book The Big Idea, originally published in 2000, has been reissued today by Profile, with a new foreword that brings the story up to date. Buy it now for £7.99 or $13.95 at www.amazon.co.uk.4 December 2008
Wolff Olins looks east
Wolff Olins today announced the opening of a third global hub in Dubai to start serving the fast growing Asian markets. The new office will be led by Charles Wright, a Wolff Olins board director whose previous clients include Airtel, PwC and Qatar Financial Centre, and Abed Bibi, a marketer who has worked in the region for over twenty years on brands such as Majid Al Futttaim, Sama Dubai and du.
3 December 2008
Wolff Olins in The Grocer
Ije Nwokorie, a strategist at Wolff Olins, is featured today in the UK food and drink retailing magazine The Grocer. Discussing the importance of brand-led innovation during the economic downturn, Ije identified how customer behaviour and demand will change: ‘In all sorts of sectors where businesses and consumers are questioning their spend the winners will be those that stimulate demand by using their brands to create new things that people are happy to pay for.’ Read the full article at www.thegrocer.co.uk.15 November 2008
Branding for breakfast
Wolff Olins today hosted the first in its series of breakfast seminar in London. Twenty marketers from not-for-profit companies discussed and highlighted the importance of brand when encouraging participation from their supporters. Representatives from the National Trust and Macmillan Cancer Support initiated the discussion with a talk about the link between brand, innovation and supporter participation as the key to securing increased income.
30 October 2008
Brand Next in Russia
Charlie Stott, a senior consultant for Wolff Olins, today told the HiBrand Conference in Moscow that a new generation of brand is required. He explained to the audience of marketing professionals that the brands of the future need to act, look and feel different. ‘Companies are competing and collaborating at the same time; they need brands to drive business transformation. Brands therefore must switch from glossy marketing gadgets to practical platforms for action, so that they are less about stamps of control and ownership and more about ideology and behaviour.’ More at www.artgraphics.ru
25 October 2008
