11 11 Lincoln Road featured in MARK
Miami's 11 11 Lincoln Road, envisioned by Robert Wennett and designed by Herzog & de Meuron, is featured in this month's MARK magazine. The project represents a collaboration of architects, artists and designers around the world, including Wolff Olins, to create a unique shopping, dining, residential and parking experience for Miami's residents and visitors. To read more go to www.mark-magazine.com30 July 2010
Strategy interns wanted
Wolff Olins is looking for strategy interns to join its London office for a 3 month period starting immediately. This is an exciting role that will plunge you straight in at the deep end, working on two or three projects. You’ll be expected to help shape and frame the thinking, interpret data into valuable insight, form opinions and make them known. Your analysis needs to be cut-through and you’ll need to work closely and collaboratively with the whole team. Learn more about the role at www.wolffolinsblog.com or email peoplelondon@wolffolins.com.12 July 2010
Cannes Lions win for Wolff Olins
Wolff Olins today won a bronze award at the Cannes Lions 57th International Advertising Festival for its AOL rebrand. The award recognizes outstanding design in advertising and related fields. Wolff Olins created a new brand identity for AOL in late 2009 to represent its new mission: to inform, entertain and connect the world not with more of the same but with extraordinary content experiences. To read more go to www.canneslions.com
24 June 2010
Matthew Collings talks at Wolff Olins
Art critic, artist and broadcaster, Matthew Collings, today spoke at Wolff Olins London about his wide-ranging career and influences. Matthew’s talk is part of Because, a lecture series that explores how ideas are generated and brought to life.
23 June 2010
Brazil's best brand
Telecoms company Oi has been voted Brazil’s brand of the decade alongside Havaianas by Meio & Mensagem, Brazil’s leading publication on media, branding and advertising. Created in 2002 by Wolff Olins, the Oi brand has grown quickly and effectively due to its provision of refreshing simplicity in a confused market. Since 2007 Oi has become the brand for its parent company Telemar's fixed line, broadband and mobile services and in early 2009 it acquired Brazil Telecom. Learn more about the brand at www.oi.com.br.
22 June 2010
Wolff Olins wins Dubai design awards
Wolff Olins Dubai designers Seb Klein and Moussa Beidas have won two categories in Traffic Studio’s Big Idea competition. Moussa’s work ‘Solar Banners’ has been recognised as best public installation while Seb’s ‘Think Colour’ campaign took the top award in the pattern category. Wolff Olins Lucas Surtie also received praise for his work ‘Masrabiya’ and was shortlisted for pattern. To see the winning designs and learn more about the awards go to www.viatraffic.org.
7 June 2010
Michael Marriott talks at Wolff Olins
Today renowned designer, artist and curator, Michael Marriott, spoke at Wolff Olins London about his recent work for the British Council in South Korea. 'Happiness for Daily Life' shows how Michael’s inspiration during his residency in Gongju led to the transformation of an abandoned historical building. Michael used ideas that celebrate everyday objects, local crafts and materials to create the city’s first culture-led regeneration project. To learn more about Michael Marriott go to www.michaelmarriott.com.
27 May 2010
AOL's 25th birthday
Today AOL celebrated its 25th anniversary at NYC’s New Museum by unveiling its second collection of canvases created by designers, illustrators and animators from around the world. This new wave of work is part of AOL Artists, a year long project co created with Wolff Olins and Chuck Close, that recognises the cultural creative icons of today and tomorrow. To read more go to http://www.aolartists.com/.26 May 2010
BBC celebrates Tate Modern turning 10
Wolff Olins’ chairman Brian Boylan and creative director Marina Willer today featured on BBC 2’s Culture Show talking about the ground-breaking Tate brand, created in 2000 by Wolff Olins. The programme, dedicated to Tate Modern's 10th birthday, sought to understand how the institution has become one of the most successful modern art museums in the world. Brian and Marina, along with Sir Nicholas Serota, and artists Tracey Emin, Grayson Perry and Rachel Whiteread explained to art critic Matt Collings how the organisation set about realising its ambition to revolutionise the way people perceive art. To watch the programme go to www.bbc.co.uk/.
25 May 2010
Izmir win
Izmir Development Agency (IZKA) has appointed Wolff Olins to develop the brand strategy for Turkish city Izmir. Wolff Olins is part of a consortium that includes Art Grup, a local Turkish ad agency, and AWS, an export and investment company. Charles Wright, a senior strategist at Wolff Olins said, ‘the significance of the project is not just that branding a city is an exciting challenge, but that the central government of Turkey may use the project as a pilot to gauge the value of city branding in the context of attracting tourists and investment’.
19 May 2010
Introducing KIN
Today Microsoft launched KIN, a new Windows phone that offers the ultimate mobile experience for a young social generation who increasingly want and need more from their phones. KIN, designed for people who live to share, connect and relate to friends, was developed in collaboration with Wolff Olins who created the brand strategy and its visual and verbal identity. To learn more go to www.kin.com.
12 April 2010
Up and up
A new report today named Target as one of the most valuable retail brands in the United States. The report ranks retailers on the value of their brands based on percentage of sales and profit that can directly be attributed to branding and brand strength. Target’s year on year nearly 50% jump in brand value has been attributed to the retailer’s 2009 launch of its new Up & Up private label line created with Wolff Olins in 2009. To read more go to http://www.brandweek.com.
22 March 2010
Wolff Olins at SXSW
This week South By Southwest, Austin’s grass roots music festival, will host a series of pop-up gigs created by headline sponsors AOL, in association with Wolff Olins. Unique location details will be revealed the day before each gig through screen printed posters designed by Wolff Olins. Bands include ‘Rogue Wave’ playing at Mellow Johnny’s Bike Shop and ‘Rival Schools’ appearing at a local taco stop. To read more go to http://www.wolffolinsblog.com/.
15 March 2010
KaosPilot partnership
International innovation school KaosPilot today welcomed lecturers from Wolff Olins London to its campus in Aarhus, Denmark. Over the next four days Wolff Olins designers and strategists will run a series of workshops and seminars on the topic of brand-led innovation for all academic years. These sessions are part of a broader partnership with KaosPilot tasked with defining how brand can be used to create better realities. To learn more go to www.kaospilot.dk.
23 February 2010
Identities of the decade
Design blog Under Consideration has recognised the work of Wolff Olins nine times, more than any other brand consultancy, in its review of the most relevant brand identities of the past decade. The list profiles 40 corporations, products and services believed to have used their identities to ‘shape perception in their consumers’ eyes and minds’. Brand identities developed by Wolff Olins include GE, Unilever, (RED), NYC and AOL. To read the article go to www.underconsideration.com.
25 January 2010
Brand in 2010
Wolff Olins strategist Frank Striefler is today featured in Adweek talking about the five principles brands should embrace in 2010. Frank says ‘Let's stop confusing excuses with reasons. Let's use this recession as a reset button. Let's make business more innovative and the world a more interesting place’. To read the article go to www.adweek.com
13 January 2010
Wallpaper* Design Awards 2010
Living Proof’s hair care range No Frizz has been selected by Wallpaper* magazine as one of five nominees for its Best Grooming Product category in its annual Design Awards. Wallpaper* had praised Living Proof’s packaging, designed by Wolff Olins, for its ‘simple grey and white vessels’ which ‘make their frizz-control intentions clear from the start’. To learn more go to www.wallpaper.com.
11 January 2010
Innovation hires for Wolff Olins
Today Wolff Olins welcomed industry figures Frank Striefler and Eric Wilmot to its New York office. Both hires reflect the company’s commitment to delivering growth and new value to clients in the fast changing environment of the new decade. Frank was previously at advertising agency TBWA\CHIAT\DAY and Media Arts Lab where he helped shape some of the most iconic brands in the world, including Apple and Nike. Eric joins from frog design where he spearheaded a sustainability and innovation offering leading a range of programs with brands such as Intel and GE.
6 January 2010
