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Wolff Olins is the world’s most influential brand business. We have 180 people in London and New York. We started in 1965, and we’re now part of Omnicom. In a world of caution and conservatism, we’re ambitious for clients. In a time of anxiety and cynicism, we’re optimistic for the world.
We help clients break away from their competitors and become something unique – not one of many but one of one. We help you change the rules, change people’s minds, and maybe even change the world. Because we’re inventive, we’ll help you be desirably different. Because we’re commercially rigorous, you’ll own market territory no one else can occupy. And because we’re collaborative with your people, they’ll wholeheartedly come with you.
Ambition. We start with your business ambition, and create a brand strategy to achieve it: how many brands you need, what they should stand for and how to get the maximum impact from them. We do business ambition definition, brand audit, brand architecture, brand idea, action blueprints, brand management and brand measurement.
Innovation. Consumers believe what you do, not what you say. So we help create new services, products and experiences that don’t just make money: they make your brand real. We do customer experience, service and product design, retail design, digital design, innovation labs, pipelines, pilots and prototypes and product portfolios.
Transformation. A big ambition demands big change in how your people think, feel and work. We use brand to stimulate this change, making it creative, interactive, tangible and lasting. We do programme management, people policies, organisational design, brand coaching, culture change programmes, employee communication, employee training and workplace design.
Expression. Branding is no longer about imposing a logo everywhere. We help you build a presence in the world – a brand platform from which you can engage different audiences in the best ways. We do naming, visual identity, verbal identity, brand rollout, film and animation, marketing communication and investor communication.